Become a Pro in Performance Marketing

Become a data-driven marketer in 10 weeks by learning strategies our mentors have used in ads spend of over 1000 crores.

Application deadline

6 Oct, 2023

Application deadline

6 Oct, 2023

The cohort is limited to 70 people
Hurry up! Join now.

Top professionals from brands like

Brands our Mentors have impacted

Meet the Program Director

Suraj Raman

Regional Product Lead-APAC, Performance Max Google

Hey I am Suraj, at Google, I have experience working with agencies, clients, and internal account management teams to create sales strategies to capture more demand from traditional advertisers in APAC.

I launched new products like ads on connected TV or Shorts with our advertisers who have never tried it before. I also created a revenue pipeline that will help Google tap into similar clients for sustainable revenue growth

Course Content Curated by

Deepan Siddhu

Director – Digital at Webenza

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia

Vipin Grover

Global Digital Marketing Lead at Udemy

I am heading global digital marketing to drive new user acquisition and D2C growth in North America and APAC regions at Udemy. My role revolves around managing INR 200 Crores yearly budget across paid channels to maximize top and bottom line ROI and LTV/CAC.

Why join the Personaliszed Performance Marketing
cohort with our top mentors

Cohort of only 70 people so you can get guidance.

Access to an Experienced Mentor for 10 weeks.

Get your dream job as a Performance Marketer faster.

What will you learn over 10 Weeks?

Fundamentals of Performance Marketing

  • The Fundamental Concepts of Performance Marketing
  • Finding your target audiences
  • Picking the right channels
  • Stealing from competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM

Value Proposition, Ad Copy/Creative and Tests

What You Will Learn
  • Message Matching
  • Ad Copy – Foundation
  • Writing ads that get people to click
  • Ad Creative – Foundation
  • Designing ads that get people to buy
  • Popular Ad Copy Frameworks
  • Audience Stages
  • Funnel creation & mapping
  • Ad Teardown
  • Audience Research Tools
  • VOC Research
  • Value proposition – Frameworks
  • Ad Copy – Frameworks & Formulas
Projects you will be doing
  • Build your own value proposition
  • Writing Ad copies for your business
  • Designing ads for your business
  • Message Match – Full Funnel Setup

Advanced Conversion Tracking

What You Will Learn
  • Understanding Conversion Events
  • Setting up conversion tracking
  • Introduction to Analytics Platforms
  • 6 Google Analytics – Essentials
  • Google Tag Manager – Essentials
  • Segment – Essentials
  • Matamo – Essentials
  • Mixpanel – Essentials
Projects you will be doing
  • Google Analytics configuration
  • Google Tag Manager configuration
  • Segment configuration

Deep Dive into Facebook and Google Ads

What You Will Learn
  • Facebook Ads – Foundation
  • Google Ads – Foundation
  • Programmatic, DV 360 & Oracle Bluekai -Foundation
  • Cold Traffic Campaign Strategies
  • Warm Traffic Campaign Strategies
  • Campaign Troubleshooting Strategies
  • Campaign Scaling Strategies
Projects you will be doing
  • Facebook Ads Setup & Review
  • Google Ads Setup & Review
  • Keyword Intent – B2C
  • Keyword Intent – B2B
  • Running your first experiment

Media Planning & Buying

What You Will Learn
  • Facebook Ads – Foundation
  • Truth about awareness channels
  • Affiliate Marketing – Deep Dive
  • Ad Networks – Deep Dive
  • App Campaigns – Deep Dive
  • Programmatic vs Direct Buying
  • Audience Building Strategies
  • Offer Building & Ad Optimization Strategies
Projects you will be doing
  • B2B – Media Plan
  • B2C – Media Plan
  • App Marketing – Roadmap
  • Programmatic Stack – Research

Understanding Attribution & Automation

What You Will Learn
  • Ad automation – Deep Dive and Hacks
  • Attribution Fundamentals
  • Commonly available attribution models
  • Pros Vs Cons of the most common models
  • B2B & B2C Attribution Models
  • Ad Automation – Tools
  • Budget, Bid, Audience & Creative Automation
Projects you will be doing
  • Build your own custom attribution model
  • Ad Automation – Deep Dive & Hacks

1 Week of Interview Preparation

  • Understand what it takes to grow in a career
  • Reasons why companies hire you & ways in which you can add value
  • Salary expectation & negotiation
  • How recruiters look at your candidature
  • Switching jobs/industries
  • Identifying and overcoming psychological biases that impede your career growth
  • Mid-life career crisis & dealing with age bias & Creative Automation
  • Finding & Cracking Opportunities
  • Job search tools and methods to get hunted
  • Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills

1 Week of Career Acceleration Guidance

Grow in your existing Performance Marketing Career

  • Plan your own performance first as a performance marketeer
  • Negotiate your own performance bonus on completion of revenue targets – 20%-30%
  • Roadmap to increase your salary by 30% in the same organisation.
  • Salary & Negotiating
  • Understanding & Managing performance appraisals
  • Reach Out Through Linkedin & Other Online Portals
  • Ace In Telephonic & Video Interviews
  • Developing A Network for long term growth

Learn and Navigate through the future - Use AI to your advantage

Exclusive Module on Leveraging AI & ChatGPT as a Performance Marketer

  • Personalized ad creatives: Resonate with your TG and maximize engagement.
  • Sentiment analysis & social listening: Monitor brand reputation & get actionable insights.
  • A/B testing & multivariate experiments: Rapidly iterate and optimize campaign elements.
  • Content optimization: Optimize Keywords and content strategy for better organic reach.
  • Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
  • Future-proofing: Master AI and ChatGPT to stay competitive and advance as a marketer.

How does a typical week look like in the cohort?

First 8 Weeks

Watch On-Demand Video Content by Deepan Siddhu & Vipin Grover

Work on Projects to execute what you learnt

Weekly live Q&A sessions with the mentors

First 2 Weeks

Interview preparation by Mentor

Also, Access to Masterclasses
from Industry Experts like

Here’s what previous mentees say about the program

Program Details

Ready to Join?

More than 500 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.

The cohort is limited to 70 people.
Hurry up! Join now.

What you get:

Access to a powerful community of Marketers and people from top brands.

One year access to the pre-reads, curriculum, and training material.

Exclusive passes to physical events and meetups in the community.

Opportunity to connect with Guest Mentors who have wokred in prominent startups.

FAQs: Here’s everything you may ask...

This program will help you KICKSTART your performance marketing journey.

It will help you understand the nitty-gritty involved in performance marketing.  Understand each component deeply. This program is designed to get you industry-ready in 8 weeks + 2 weeks. With interview preparation and live access to the community.

No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.

1-to 2 years of experience in the marketing field is what we are looking at here + a willingness to provide time towards learning and exploring this high reward field.

The program is designed to work with your schedule. Although we highly encourage you to attend the live sessions it’s not a problem if you can’t.

You’re able to watch the session recordings and participate in discussions and feedback on the community forum.

You’ll have complete access to Deepan and Vipins’s recorded content. And you’ll have weekly live sessions with the Program Director!

You will also be part of the community with the Mentor and they will try and solve your queries as soon as possible.

They will answer questions, provide feedback, and share his private notes to address common pain points.

This program is all about upskilling, taking action, and getting industry-ready. 

In the first 8 weeks of the program, you’ll learn all the important components of performance marketing including; fundamentals of performance marketing, creating copies that convert, creating value prop, advanced conversion tracking, understanding google and Facebook ads, media buying, and planning, understanding attribution and automation. 

Once you complete your 8 weeks of upskilling, you’ll be guided on how to go about finding opportunities. From resume preparation to interview preparation, this program will help you become industry-ready.

Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

This program is created by REAL practitioners, who understand the topic to its depth.

When we talk about opportunities for performance marketers, there are a plethora of opportunities you can either choose to freelance or pick up a part-time or full-time role in any organization that best fits your interest.

You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.